We know that there are great owner-run camps and lodges in Botswana, but they were being overlooked due to their small market share and limited marketing.
To address this, The Pack was formed as a collaborative effort to work together under one marketing banner while retaining individual profiles and brands and preserving each owner’s personality and connections. By working together and utilizing economies of scale, we can have a larger footprint in the market and collectively work towards promoting Botswana’s independent and authentic camps.